As I reach my final year studying BA(Hons) Graphic Design at Falmouth University, I have realised why I have a huge love for branding.

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It is because I am a people engager. I love connecting people to design, but also linking it to the brand values and who they stand for. It is quite easy to forget why we design, and why we are Graphic Designers. It is not all about Adobe and going to the finish line, rather know what works best for the client and audience, and take us through the journey from beginning to end to really capture the essence of the brand so everyone understands.

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I hope you see in my portfolio the various forms of work I create, even briefs that are not branding-heavy but still have transferrable skills and understanding the brief to its fullest.

George Sutton